19/99 Beauty vs Bluemercury

Comparison across key tracked email marketing metrics.

Metric 19/99 Beauty Bluemercury
Total emails 6 17
Emails per week 3.72 8.59
Promotional emails 4 10
Product launches 0 7
Editorial emails 1 0
Other emails 1 0
Discount frequency 33.33% 35.29%
Average discount 15.00% 15.00%
Most active day Thursday Saturday
Most common campaign type promotion promotion