Comparison across key tracked email marketing metrics.
| Metric | 100% PURE | YSL Beauty |
|---|---|---|
| Total emails | 6 | 17 |
| Emails per week | 4.45 | 2.92 |
| Promotional emails | 4 | 7 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 9 |
| Discount frequency | 33.33% | 29.41% |
| Average discount | 10.00% | 15.00% |
| Most active day | Thursday | Friday |
| Most common campaign type | retention | seasonal |