100% PURE vs Penhaligon's
Comparison across key tracked email marketing metrics.
| Metric | 100% PURE | Penhaligon's |
|---|---|---|
| Total emails | 6 | 12 |
| Emails per week | 4.45 | 2.07 |
| Promotional emails | 4 | 12 |
| Product launches | 0 | 1 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 0 |
| Discount frequency | 33.33% | 100.00% |
| Average discount | 10.00% | 16.25% |
| Most active day | Thursday | Friday |
| Most common campaign type | retention | promotion |
