Comparison across key tracked email marketing metrics.
| Metric | 100% PURE | Molton Brown |
|---|---|---|
| Total emails | 6 | 18 |
| Emails per week | 4.45 | 3.03 |
| Promotional emails | 4 | 14 |
| Product launches | 0 | 0 |
| Editorial emails | 0 | 2 |
| Other emails | 2 | 2 |
| Discount frequency | 33.33% | 72.22% |
| Average discount | 10.00% | 32.50% |
| Most active day | Thursday | Wednesday |
| Most common campaign type | retention | seasonal |