Comparison across key tracked email marketing metrics.
| Metric | 100% PURE | Biossance |
|---|---|---|
| Total emails | 6 | 56 |
| Emails per week | 4.45 | 9.44 |
| Promotional emails | 4 | 52 |
| Product launches | 0 | 3 |
| Editorial emails | 0 | 0 |
| Other emails | 2 | 1 |
| Discount frequency | 33.33% | 91.07% |
| Average discount | 10.00% | 37.51% |
| Most active day | Thursday | Sunday |
| Most common campaign type | retention | promotion |